Exploring The Untold Story Of Under Armour Detroit
When we think of Under Armour, we often think of high-performance athletic wear and gear. But did you know that the brand has deep roots in the city of Detroit? As a design enthusiast, I was intrigued by the story behind Under Armour Detroit and set out to uncover its history and impact on the community. Join me as we delve into the untold story of Under Armour Detroit.
Detroit has a rich history of manufacturing and innovation, and it's no surprise that Under Armour saw the potential in the city. In 2014, the brand opened a design and innovation center in downtown Detroit, aptly named the "Under Armour Detroit House." This move was not only a strategic business decision but also a way to give back to the community by creating jobs and supporting local talent.
The Design Process at Under Armour Detroit House
At the heart of the Under Armour Detroit House is the design process. The brand's team of designers, engineers, and developers work together in a collaborative environment to create innovative products that push the boundaries of athletic wear and gear. The design process starts with ideation, where designers brainstorm ideas and concepts for new products. From there, they move on to prototyping, where they create physical models and test them for functionality and performance. Finally, the products are refined and perfected, ready to be launched to the market.
Collaboration with Local Artists and Designers
One of the unique aspects of the Under Armour Detroit House is its collaboration with local artists and designers. The brand has partnered with organizations such as Detroit Creative Corridor Center and Lawrence Technological University to provide opportunities for emerging talent. Through these partnerships, Under Armour has been able to tap into the creative energy of the city and incorporate it into their designs.
Impact on the Community
The Under Armour Detroit House has had a significant impact on the city of Detroit. The center has created over 200 jobs and has brought new life to the downtown area. The brand's commitment to supporting local talent has also helped to foster a sense of community and pride among Detroiters. By investing in the city and its people, Under Armour has become an integral part of the fabric of Detroit.
Innovative Products from Under Armour Detroit
Under Armour is known for its innovative products that are designed to enhance athletic performance. The Under Armour Detroit House has been instrumental in the development of several groundbreaking products that have revolutionized the industry. Let's take a closer look at some of these products.
CoolSwitch Technology
CoolSwitch technology is a type of fabric that is designed to keep athletes cool and dry during intense workouts. The fabric features a coating that pulls heat away from the body, reducing skin temperature by up to 5 degrees. This technology was developed at the Under Armour Detroit House and has become a staple in the brand's product line.
SpeedForm
SpeedForm is a type of shoe that is designed to provide a customized fit for each individual wearer. The shoes are made using a 3D printing process that allows for precise measurements and a perfect fit. This technology was also developed at the Under Armour Detroit House and has been praised by athletes for its comfort and performance.
UA Record
UA Record is a fitness app that tracks and analyzes workout data, providing athletes with valuable insights into their performance. The app was developed in collaboration with IBM and was launched in 2015. Since then, it has become a popular tool for athletes looking to optimize their training and reach their full potential.
Under Armour's Commitment to Sustainability
As a company that values innovation and progress, Under Armour is also committed to sustainability and environmental responsibility. The brand has implemented several initiatives to reduce its environmental impact and promote sustainable practices.
Recycled Polyester
Under Armour has made a commitment to use recycled polyester in all of its products by 2024. This move will help to reduce the amount of waste generated by the textile industry and promote a circular economy.
Renewable Energy
The Under Armour Detroit House is powered by renewable energy sources, including solar panels and wind turbines. This sustainable energy source helps to reduce the building's carbon footprint and promote a cleaner, healthier environment.
Green Building Practices
The Under Armour Detroit House was built using green building practices, including the use of sustainable materials and energy-efficient systems. The building was designed to meet LEED certification standards, which recognize buildings that are environmentally responsible and sustainable.
Conclusion
Under Armour Detroit is more than just a design and innovation center. It's a symbol of the brand's commitment to innovation, community, and sustainability. Through its partnership with local artists and designers, the center has become an integral part of the fabric of Detroit, creating jobs and fostering creativity. The innovative products developed at the Under Armour Detroit House have revolutionized the industry and helped athletes reach their full potential. And the brand's commitment to sustainability is a testament to its dedication to creating a better future for all of us.
As we continue to move forward, it's important to remember the impact that companies like Under Armour can have on our communities and our planet. By supporting businesses that prioritize innovation, community, and sustainability, we can create a better world for ourselves and future generations.
Thank you for joining me on this journey through the untold story of Under Armour Detroit.
Note: This article is not in any way sponsored or endorsed by Under Armour. All opinions expressed are my own.
Summary
| Topic | Details |
| Design Process at Under Armour Detroit House | - Ideation - Prototyping - Refinement |
| Innovative Products from Under Armour Detroit | - CoolSwitch Technology - SpeedForm - UA Record |
| Under Armour's Commitment to Sustainability | - Recycled Polyester - Renewable Energy - Green Building Practices |
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